Power of Words

(Downloadable/Printable Advert_Anaylsis)


The abstract noun you have chosen has a power to it.  You know that by now.  You’ve researched how the word is defined in society, through time, colloquially, and created your own definition.  You are not the first to notice the power of your abstract noun.  Companies and Ad Agencies have noticed and use the power of words (and images) to sell.  This project is intended to allow you to find an advertisement (video or print) that uses your abstract noun.

The goal of this analysis is to demonstrate your understanding of how the piece communicates its messages and meanings through the use of your abstract noun.      You are offering your “reading” of the visual document in regards to your abstract noun and should seek to be clear, concise, and informative. Do not only give a re-telling of what the images look like (this would be the equivalent of conveying plot summary if you were analyzing a novel).

One way of looking at this process is that you are breaking the piece down into parts. By understanding how the different parts work, you can offer insights as to the overall persuasive strategies of the piece. Often you are not looking to place a value judgment on the piece, and if there is an implicit or implied argument you may not be ultimately taking a side.


Textually:  Think about what “argument” the text makes in relation to your noun. How is it attempting to influence or persuade you (whether to buy something, support an organization, vote a certain way, etc.)? How is the image put together, how do text and image interact with and/or reinforce each other, what kinds of appeal (emotional, logical, or character-based) does the image makes to its audience, and how do the different appeals work together?

Contextually:  Think about who the intended audience is. In what magazine, newspaper, online presence, etc., does the image appear, and where? Who generally buys or looks at that publication? Does the image seem to respond to some larger issue in our culture (or to some larger issue presented in the magazine, newspaper, etc.) and, if so, how? If it’s persuasive for a certain kind of audience, then who is the image not trying to persuade (i.e., what kinds of audience is the image not really intended for)


  1. Length is 1000-1500 words at a minimum.  More is always good.   With this level of analysis, this is a good starting length.
  2. All drafts must be:
    1. Typed in 11-12 point Times New Roman font
    2. Double-Spaced
    3. Titled (not the name of the assignment)
    4. Heading (single spaced, aligned right)
    5. Word Count (in heading or at end)
    6. Works Cited (APA, MLA, Chicago, other)
  3. Project Outline:
    1. Intro and Preliminary Research: 3/8
    2. Vomit Draft Dropped: 3/13
    3. Hard Copy VD to Class:  3/13
    4. Three copies of RD brought to class: 3/15
    5. Clean Draft: 3/20